The Power of the Social Graph

At this point, we are all familiar with the viral spread of information throughout the web. We blog, we tweet, we post links to Facebook or LinkedIn. The simple fact remains that Social Media has changed the way we interact with the web and this has never been more apparent to me personally than the spread of an Israeli producer's video called ThruYou.

The producer's name is Kutiman and he created a mashup of YouTube videos to make some pretty cool music. But first things first, if you haven't seen the video (http://thru-you.com/), then check it out. Okay, you impressed? Well so was I.

The interesting thing here is that I saw this link while purusing Mashable, then saw it on TechCrunch. The next thing you know, it was all over Facebook, Twitter, and just about every other network that I'm a part of. I even forwarded the link over to a lot of my friends for them to check it out.

Hundreds of thousands or even millions of views later, I'm now starting to realize the true power of the Social Graph. All of us that work in this industry know that you can only do so much to sway people to try your product/service, but it's the content itself that takes on a life of its own. Kutiman didn't know that this was going to be a world-wide phenomenon, but neither did each person that posted, forwarded, tweeted, or linked to the video that he created.

More and more with examples like this everyday, I start to feel like we are all a small part of the larger part we call Social. Pretty cool stuff huh?

Does anyone else have another example of a viral video or article that made them feel the same way?