A Social Society

Sitting here in the office, I had the pleasure of talking with a PR professional to discuss the multitude of media that is available when promoting yourself, a product, or a business. And to be completely honest, after an intense 40 minutes of back and forth about best practices, we arrived at one conclusion... it's best to just start somewhere.

We all know that there are too many social platforms to count, let alone being able to maintain an awareness of everything that is going on inside all of them at once. That's just an unavoidable reality of the social landscape (or for all you buzz-word types, the Social Graph). I'm more in line with the thinking that we all strive for the camaraderie that comes with being a part of a group. It's human nature and I'm totally cool with it.

Now what? How does a new business tap into markets that seem to be quicker to judge, adapt, or reject an idea quicker than ever before? How does the idea go from being just that (an idea) to something that is used, enjoyed, and gossiped about within a social circle.

I'm not going to sit here and say I have the answer. I'm letting everyone know that Peerviders is alive. The application is live in Facebook. Don't be surprised if you start to hear the buzz.

We're starting somewhere.